This morning, Kendrick Lamar revealed the title, artwork, and tracklist for his fourth studio album, DAMN., and while we've low-key had the title since the video for "Humble" dropped, what we don't have is any more information. Sure, we know U2 and Rihanna are going to be featured, but what's up with the all-caps track titles? And those Dave Free-shot photos? All will be revealed when it drops, but that hasn't stopped Twitter from getting their conspiracy on.
You know how that sh*t go. If you check out the way the tracklist is set on the back cover, you can see that one letter from each line is in the white area on the picture. Many are seeing this as being some kind of anagram that needs to be deciphered.
When they aren't trying to get these conspiracy theories off, Twitter's trying to get these jokes off. Apparently the cover is super meme-tastic. (Sorry, I don't know why I wrote that. Just hit me with the #DAMN.)
Even Schoolboy Q got in on the act.
This one might take the cake, though.
Although, for the real WWE heads on the internets, we're just hoping DAMN. is one long concept album about WWE Hall of Famer Ron Simmons.
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