Jack Harlow's back with a new track and video.
On Friday, the Louisville native dropped his new single "Lovin on Me," just weeks after it went viral on TikTok. Rocking a curly mullet in an Instagram post earlier this week, Harlow shared a clip of himself dancing to the track.
"Lovin on Me," which samples the 1995 song "Whatever" by R&B singer Delbert “Dale” Greer, finds Harlow rapping: “I’m vanilla, baby / I’ll choke you, but I ain’t no killer, baby / She’s 28, telling me I’m still a baby."
The artist, 25, shared a follow-up Instagram post declaring that a "new era begins" in his music career.
However, Harlow's only been given a few months for a "reset," as 2023 has been a busy year for the Grammy-nominated artist. In April, Harlow dropped his third studio album, Jackman, which earned the rapper his first No. 1 on Billboard's Top Rap Albums chart. The following month, Harlow starred opposite Sinqua Walls in his first film, Hulu's White Men Can't Jump. The Calmatic-directed flick co-starred Teyana Taylor, Laura Harrier, Vince Staples, and late actor Lance Reddick in one of his final roles.
Watch the Aidan Cullen-directed music video for Harlow's new track below.
In December, Harlow will embark on the 6-city tour dubbed No Place Like Home in his home state, spanning all parts of Kentucky.
Related Stories
Jack Harlow Declined NFL Player-Turned-Rapper Le'Veon Bell's Request for a Feature Multiple Times
Bell appreciated that Harlow was honest and didn't do a feature just to get a check.
Jack Harlow Introduces Beyoncé to His Mom at Renaissance Tour in Louisville
The 'Jackman' rapper and his mother Maggie Harlow got some time with Queen Bey backstage at her show in Kentucky.
Boi-1da Says He Didn't Know Jack Harlow Was White When He First Heard His Music
The two linked up again on Harlow's most recent project 'Jackman' with Boi-1da producing "Blame On Me."
