Music

Fashion Nova Appears to Troll Drake With 'BBL Drizzy'-Inspired Costume

The fast fashion brand promoted the hilarious costume with a model wearing signature Drizzy hair clips and a hoodie reading 'Papi.'

TORONTO, CANADA - NOVEMBER 17: Rapper Drake greets Jayson Tatum #0 of the Boston Celtics after their NBA In-Season Tournament game against the Toronto Raptors at Scotiabank Arena on November 17, 2023 in Toronto, Canada.
Cole Burston/Getty Images

Fashion Nova took the 'BBL Drizzy' moniker literally in time for Halloween.

This week, a new $23 costume from the fast fashion brand, called 'BBL Booty Butt Pad' went viral, with item photos showing a Drake-lookalike model wearing the rapper's colorful hair clips and a black hoodie reading “Papi.”

Product details for the accessory read that it's available in nude, is "Extreme Butt Inspired" and "fits most," meaning that fans of the viral "BBL Drizzy" track won’t have to worry about wearing it inlo time for spooky season.

The "BBL Drizzy" shenanigans kicked off at the height of Drake's feud with Metro Boomin earlier this year, with the producer offering an $10,000 prize to a winner who made the best remix. TikTok music creators took on the challenge, turning the track into catchy remixes spanning lo-fi rap, jazz and Jersey club.

But during the latest Forbes 30 Under 30 Summit in Cincinnati last month, Metro denied that he had any issues with Drake, saying that he has "love and respect" for every artist that he's worked with. The St. Louis native also gave his take on Drizzy's long-running feud with Kendrick Lamar, which intensified when Kendrick hopped on Metro and Future's single "Like That."

"I feel like the competition is great for the game," said Metro. "Hip-hop has always been more of a competitive genre, even if just keeping it on music. And it’s not serious how everybody tries to make it. Because also with hip-hop, there’s a lot of ego involved. You’re supposed to feel like you’re the best. Everybody from the highest to the lowest guy, you’re supposed to at least feel like you’re the best."

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