KOKO, the iconic entertainment venue based in Camden, London, has joined forces with Coca-Cola to support and showcase fresh music talent.
KOKO has a storied history of supporting artists in the early stages of their career; Coca-Cola also has a rich heritage of shaping culture by supporting emerging talent, and so this collab makes a lot of sense.
On March 10, 2025, doors to the new Coca-Cola Recording Studio will open in the House of KOKO, adjoining the Penthouse. The studio will serve as a full-time creative hub for up-and-coming talent, offering free studio time and resources through a bespoke programme. Select artists will also be invited to perform on one of KOKO’s many stages.
KOKO and Coca-Cola are also set to collaborate with art schools, record labels, management companies and creative organisations globally to identify and support new artists from diverse backgrounds. The Coca-Cola Recording Studio and connecting Penthouse will host listening parties, songwriter sessions, and exclusive music moments for fans, with sign-ups and content available on the Coca-Cola app.
“At Coca-Cola, we’ve always believed in the power of music to inspire and connect people,” says Joshua Burke, Global Head of Music & Culture Marketing at The Coca-Cola Company. “With the launch of our new partnership with KOKO, we are proud to amplify the voices of emerging talent, giving them a space to go from studio to the stage all in one iconic location. We are honoured to be a partner in their wider legacy and to be able to provide a platform to support the next generation of groundbreaking artists.”
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