SZA will perform again in a virtual capacity, this time in partnership with Grey Goose, as promotion for the brand’s new line of low-calorie vodkas called Essences.
The “In Bloom” virtual performance will see the “Good Days” singer performing new music from her forthcoming album for the first time, according to Billboard. She’s set to perform her viral song “Shirt,” which her fans have been obsessing over since she shared a TikTok video of her dancing to the unreleased song.
SZA took on the role of creative consultant for her virtual experience, telling the outlet, that it’s been a “great experience.” She continued, “The opportunity felt like a perfect match to me. I love incorporating elements of nature into my performances and the fruits botanicals and herbs in Essences provide a great template for that. I feel like ‘In Bloom’ really captures where I’m at right now, especially after a year and a half of lockdown, which is also why it feels like the best place to debut some of my new material. I’m so excited for my fans to see this performance.”
Her “In Bloom” show follows her American Express UNSTAGED show from June, where she commemorated the four-year anniversary of her highly-acclaimed debut album CTRL. That performance was her first full set in two years and featured a guest appearance from Isaiah Rashad and Travis Scott.
You can watch “In Bloom” now over on Grey Goose’s website and up top via SZA’s YouTube channel.
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