Olivia Dean has secured refunds for her fans after her tour tickets soared to 14 times their original value.
According to BBC News, prices for the North American leg of her trek soared to over $1,000 earlier this month. When Dean caught wind of the pricing, she slammed major ticketing companies on Instagram, calling them "vile" and telling them to "be better."
Ticketmaster replied and subsequently announced it was in the process of "refunding fans for any markup they already paid to resellers on Ticketmaster," and that resale rates for Dean’s tour would be capped.
"We share Olivia's desire to keep live music accessible and ensure fans have the best access to affordable tickets," said Michael Rapino, CEO of Ticketmaster's parent company, Live Nation Entertainment. "While we can't require other marketplaces to honour artists' resale preferences, we echo Olivia's call to 'do better' and have taken steps to lead by example."
Dean later announced the refunds on her IG Story.
"The secondary ticket market is an exploitative and unregulated space, and we as an industry have a responsibility to protect people and our community," she wrote. "Every artist and their team should be granted the option to cap resale at face value ahead of [tickets going] on sale, to keep the live music space accessible for all."
The "Dive” singer shared more thoughts about the situation in another note on her IG Story.
"We are very serious about everything we do, but live is a sacred space we have crafted over 10 years," she wrote. "We lose money on nearly every show but feel passionately it is a worthy investment to create a moment for people to connect and lose themselves for an hour. We always do our best to make those spaces safe and accessible to everybody.”
She added: "It's not every day that you feel heard and understood, so today is a good day."