The Weeknd and XO are teaming up with Paris Saint-Germain for a limited edition jersey.
The Ligue 1 football announced the partnership on Friday, as the collaboration coincides with the start of the second leg of the Weeknd's After Hours Til Dawn global tour, which kicks off July 29 at the Stade de France in Saint-Denis, just north of Paris.
Highlighted by an XO embled, the Nike jerseys will be available to buy at the Toronto artist's concerts this weekend, before going on sale at psg.fr, as well as the Club's official stores in Paris.
"We're delighted to be working with XO Records to bring The Weeknd limited edition jersey to Paris," Fabien Allègre, Chief Brand Officer of Paris Saint-Germain, said in a press release. "He's a huge artist with an exceptional career, whose popularity transcends borders. It's a great honor for the Club to be part of the adventure of his tour, which stops in Paris this month. This is the kind of synergy that feeds our brand and makes us part of contemporary pop culture. With The Weeknd, Paris Saint-Germain is more Popular than ever."
After performing two nights in France, the Weeknd's After Hours Til Dawn global tour will make stops in Munich (Aug. 4), Prague (Aug. 6), London (Aug. 18), Mexico City (Sep. 29), Bogota (Oct. 4), Rio De Janeiro (Oct. 7), San Paulo (Oct. 10), Santiago (Oct. 15), and Buenos Aires (Oct. 18), among other cities, before wrapping October 25 in Guadalajara, Mexico.
“We are so excited to collaborate with such an iconic brand that garners the respect that Paris St. Germaine does," La Mar C. Taylor, Creative Director/Co-Founder of XO said about the PSG jersey. "Our two emblems next to one another is a pairing dream for us at XO."
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