SoFaygo and Ken Carson Drop Video for “Hell Yeah”

Rising Atlanta rappers SoFaygo and Ken Carson have teamed up to drop the video for their explosive collaboration “Hell Yeah.”

The bass-heavy track has been given a visual that’s every bit as lively as the song itself. The Declan Kyle-directed offering features the two artists as they flash cash and perform while hanging out the windows of their exotic rides. Switching up between high-definition footage and a more lo-fi look, it lines up well with SoFaygo’s balance between modern sounds and the rumbling production of the SoundCloud rap movement.

“Hell Yeah” is taken from SoFaygo’s forthcoming debut album Pink Heartz, which is set to arrive on Nov. 11 via Travis Scott’s Cactus Jack Records. The project is poised to be his breakthrough, and expected to feature appearances from more artists in addition to Ken Carson.

The song recently appeared in a video released as part of Beats by Dre’s new campaign starring LeBron James and his son Bronny James. The short commercial, which can be seen below, showcases the back-and-forth between father and son as they trade shots on the court. The clip switches between LeBron’s love of the classics and Bronny’s appreciation for SoFaygo’s energetic rap.