Kendrick Lamar made an instant meme when he screamed DJ Mustard's name in "TV Off."
The GNX highlight is split into two distinct parts, with a beat switch arriving just before the 2-minute mark.
As the production drops out, it returns with Mustard's distinct "Mustard on the beat, ho" producer tag. After the tag, the booming percussion kicks in and K.Dot, in one of his most animated performances to date, screams "MUSTARD!" at the top of his lungs.
Mustard, who also co-produced the equally unhinged "Hey Now," and Lamar got everyone talking earlier this year thanks to their earth-shattering Drake diss "Not Like Us."
Shortly after the surprise arrival of GNX, on which Lamar also says he "let Lil Wayne down" and addresses Snoop Dogg, "TV Off" became an instant favorite on social media.
Some users joked the Mustard production forced the Compton rapper to go Super Saiyan (a Dragon Ball Z deep cut), while others have made it clear they want to see Mustard adopt the scream as his new producer tag.
Check out some of the reactions and memes of "TV Off" below.
