Beyoncé brought another huge performance to the NFL for this year's Christmas game.
Bey—who headlined the Super Bowl Halftime show in 2013 and was a special guest performer in 2016—capped off the year of Cowboy Carter with the Halftime Show at the Christmas Day NFL game, the first to be broadcast on Netflix. She debuted several Cowboy Carter cuts including “16 CARRIAGES,” “BLACKBIIRD,” “YA YA,” “MY HOUSE,” and “TEXAS HOLD ‘EM.”
The Houston icon also brought out several special guests, including Shaboozey for “SWEET HONEY BUCKIIN’,” Post Malone for “LEVII’S JEANS,” and Tanner Adell, Brittney Spencer, Reyna Spencer and Tierra Kennedy for “BLACKBIIRD.”
Bey was also accompanied by 12-year-old daughter Blue Ivy as backup dancer. Blue started her dancing career alongside her mother in 2023 for the Renaissance Tour, cutting her teeth in high-energy numbers “My Power” and “Black Parade.”
In classic Beyoncé fashion, her performance was accompanied by a cryptic Instagram post of her waving a flag on a horse. Since Cowboy Carter’s release, there hasn’t been a tour announcement or official videos, so the Queen is definitely cooking up something.
In the lead-up to the performance, NFL executive vice president of media distribution Hans Schroeder told Newsweek that Netflix wanted to make sure the show would live up to the hype.
"To Netflix's credit, they sort of wanted to really see if there is a way to further lift and build this idea that it's really a first time of a global large sport event that's distributed globally by a single entity at this level and magnitude," Schroeder said. "I think they were thinking about how to make it even bigger and certainly adding a star of Beyoncé's level to the day—on top of what they're doing with some really cool openings to celebrate the holiday.... Beyoncé just is a way that they thought—and we certainly agreed—that they could further build and make it a really special day.”
