Rauw Alejandro said he went through a difficult time after being forced to cancel a number of concerts.
In a new interview with Billboard published on Monday (Oct. 27), the Puerto Rican star spoke about his Saturno World Tour in 2023, which grossed over $50 million before its Latin American leg was canceled due to technical and logistical issues. The European leg of the tour reportedly also suffered a number of difficulties that forced him to cancel shows.
“For me, it was very frustrating not completing the Saturno tour. I’m not going to lie: There were months that I would cry in my shower, in my bed, fucking frustrated because I put so much effort in what I do,” he told the magazine. “I took my time. I trained a lot. There were many things that were out of my control.”
In light of the cancellations, Alejandro parted ways with his then-manager Eric Duars, who produced the tour through his Duars Live company.
"My old team was a mess and disorganized. I consider myself one of the best artists right now, so I want to work with the best teams in the industry,” he said.
The 32-year-old superstar then enlisted the help of co-manager Jorge “Pepo” Ferradas, who previously worked with Shakira, plus longtime associates Matías Solaris and José “Che” Juan Torres.
“After having the same management for seven, eight years, for me, it was a huge change in dynamic in my work and it was challenging,” Alejandro said. “I was kind of scared because there were things I didn’t know how to do. But now, it feels nice to have a team who believes in you and in your project. They’re not afraid to lose anything; they just want an artist that can create and bring new things to the table.”
The singer is currently on his Broadway-inspired Cosa Nuestra World Tour, which saw him becoming one of the first Latin artists to perform three consecutive sold-out nights at Los Angeles’ Intuit Dome, as well as multiple-night runs in Chicago, New York, and Miami.
“It was difficult to create this tour. I like to wait for people to listen to the album and see how they respond before I create the show rundown — which songs am I going to take out of my old catalog? Which are the new songs I’m going to add? It’s a whole lot of thinking to make it smooth and nice, and that takes time,” he said.
Rauw Alejandro’s Cosa Nuestra Tour concludes on November 19 in Monterrey, Mexico.
