Cardi B is firing back at critics of her upcoming hair care line with an emotional response.
Ahead of her performance in Kansas City for her Little Miss Drama Tour, the 33-year-old rapper hopped on Instagram Live on Tuesday (March 17) to respond to the “debates” about her upcoming Grow-Good Beauty haircare line, making it clear the backlash felt deeply personal.
“My hair care line is coming out, right? And I'm seeing a lot of debates about a lot [from] you bitches … You hating ass, mad-ass bitches,” she said in the video linked above. “[T]his is something that I struggled [with] my whole life. And I don't even want to get emotional talking about this, but … it's my story and I have to talk about it.
“You bitches are not going to tell me about the pain that I [experienced] for my motherfucking hair,” she continued.
In the nearly 25-minute livestream, Cardi explained that her connection to hair care comes from years of insecurity growing up. She recalled struggling with styling, being teased at school, and feeling frustrated that her hair wouldn't grow or behave the way she wanted.
“When I was a little girl, one of my biggest insecurities was my hair. One thing that I always tell myself, the insecurity that I had from having my hair: I'm going make sure that if my daughter have my hair texture, I will never let her feel that,” she explained. “Especially when you come from a family that have so many different hair textures.”
She detailed a long history of experimenting with treatments like perms, blowouts, braids, and home remedies, often leading to damage or setbacks. Over time, she learned how to care for her hair through experience, including using natural ingredients and adapting routines based on what worked.
“One thing I do know, bitch, is fucking hair. That's why I'm doing a hair line, bitch,” she said, while mentioning she is the only person in charge of taking care of her children’s hair health. “You could put my name in anything, but I'm putting my name on shit that I know and I like.”
She continued, “I'm not going to put my name on a makeup line cuz I don't do makeup. I don't know shit about makeup. I don't know how to do a fucking eyeliner to save my fucking life.”
Cardi also pushed back on assumptions tied to her Dominican ethnicity, rejecting claims that her hair success comes easily because she is Latina.
“You bitches need to Google how Latinos look,” she exclaimed. “‘Cause in y'all mind, y'all think that everybody look fucking Mexican, and it's not like that. Plus, I came from the Dominican Republic. We are the most different type of motherfucking races in one fucking country.
“Hair trauma is real. When bitches online trying to tell me about my hair trauma, I feel a certain type of way ‘cause now you talking to the little girl that's within me,” she said elsewhere in the stream.
Cardi said that her Grow-Good Beauty line, which is set to be released on April 15, took three years to develop, and combines traditional remedies with modern research.
“You bitches is never satisfied. It took me three years to do this fucking hair line, so we could all have some good shit,” she said. “If my hair line ain't good, you bitches going to be talking shit about it. So I made sure that shit is good. I make sure my shit is researched. I made sure I put good money on research on my fucking product, bitch.
“Not only do I have recipes from my grandmother's motherfucking kitchen, I have people from Korea putting that new technology on my shit so we could all have some good hair.”