White Claw Aims to Conquer the Vodka World After Hard Seltzer Popularity

White Claw Hard Seltzer, a can of which famously thwapped Ted Cruz just last November, remains a staple at everything from festivals to divorce parties. Now, White Claw obsessives can expect to see their favorite two-word phrase making its presence known in the vodka lane.

“We disrupted the industry, creating an entirely new taste in the Hard Seltzer category with White Claw by bringing new thinking, technology breakthroughs, and our unmatched iconic flavors to market,” Anthony von Mandl, founder and CEO of White Claw’s parent company Mark Anthony Group, said on Tuesday. “The same innovative spirit and technological know-how inspired the creation of our premium vodka—we believe the vodka category is ready for its White Claw moment.”

Billed as the first Triple Wave Filtered vodka on the planet, White Claw Premium vodka (made with 100-percent American grain) marks the end result of years spent cracking the code of new filtration tech that those involved believe could bring on a vodka revival of sorts.

But White Claw’s expansion into the vodka universe doesn’t stop there. In addition to its Triple Wave Filtered rollout, the folks at White Claw have also put together an assortment of Vodka + Soda ready-to-consume cans. In line with its ubiquitous seltzer products, each can tops out at 100 calories and comes in a slew of flavor options, including (but not limited to) pineapple and wild cherry.

For now, these new White Claw drinkables are available for purchase in select areas across North America. See what the new products look like below.