Jimmy Kimmel's suggestion for a new United Airlines motto was pretty perfect, but that doesn't mean we should ignore the patriotic brainstorming that's currently in progress on Twitter. United Airlines CEO Oscar Munoz, in an unparalleled act of CEO fuckery, told everyone he was sorry for "having to re-accommodate" the passenger who was dragged off the overbooked flight.
In response, new United Airlines motto ideas are rolling in:
Related Stories
Jimmy Kimmel Gives United Airlines the Commercial They Deserve, Brass Knuckles Included
Jimmy Kimmel steps in to help United Airlines launch a new ad campaign.
United Airlines Trashed by Pretty Much Everyone After Horrifying Passenger Incident
United Airlines is getting relentlessly trashed after video surfaced showing a passenger being violently removed from an overbooked flight.
Shocking Video Shows Passenger Being Forcibly Removed From Overbooked Flight (UPDATE)
Video shared to social media Sunday shows a man being forcibly removed from an overbooked flight. According to witnesses, he was a doctor.
Perhaps United will scoop up one of these suggestions. In the meantime, let us continue to marvel at United's PR strategy. Munoz, as explained to CNN Money Tuesday by public relations experts, should have eschewed the "re-accommodate" nonsense in favor of a full-on apology. "The apology by the CEO was, at best, lukewarm or, at worst, trying to dismiss the incident," Rupert Younger, a PR expert from Oxford University, said. "The CEO should make a better, more heartfelt, more meaningful, and more personal apology."
In an email to United employees Monday night, Munoz doubled down. "I emphatically stand behind all of you," Munoz said in the email, obtained by CNBC. United crew members, Munoz claimed, "were left with no choice" but to call in Chicago Aviation Security Officers to remove the paying customer from the flight. Following public backlash, one of those officers has reportedly been placed on leave.
