Adam W has spent the last few years building one of the most stacked résumés in the creator economy. He’s filmed sketches with Will Smith and Terry Crews, sat down with Bill Maher on Club Random, and picked off a final pass at the inaugural Super Bowl LIX Flag Football Game on YouTube to seal a one-point win for IShowSpeed’s squad over Kai Cenat’s.
Variety profiled him alongside MrBeast as one of YouTube’s “Super Creators,” and somewhere in between, he also co-opened a pizzeria in Los Angeles.
Now the 33-year-old, who reportedly earned $16.5 million in a single year, is pivoting into tech.
Earlier this week, Adam W announced Double View, a dual-camera app that captures vertical and horizontal content in a single take.
"I've filmed the same sketch twice in one day more times than I can count," he said in a press release shared Thursday, April 2. “Once vertical, once horizontal. Same setup, same performance, twice the time. At some point, I just thought, why is this still the process? That’s why I made Double View.”
Adam W's path to this point has been anything but conventional. The former SMU defensive back moved to L.A. to pursue acting, couldn't land an audition, and started filming comedy on his phone instead.
In a 2021 interview with Casting Networks, he said his fourth Instagram video pulled in 400,000 views overnight. Everything snowballed from there. He has since built two schools in Bali through Karmagawa, starred in a Cannes-accepted short film, and landed on Forbes' Top Creators list alongside Addison Rae, Jake Paul, Alex Cooper, and Druski. His YouTube channel currently has more subscribers than Saturday Night Live.
Despite running with some of the biggest names in entertainment, Adam W says Double View wasn't built exclusively for social media stars. "It's not a creator tool," he explained. "It's a camera tool."
In the meantime, the sketch comic hasn't slowed down on content. His most recent viral clips include collabs with newly crowned WBC welterweight champion Ryan Garcia, “Gangster Granny” creator Ross Smith, and Jack Black.
