Dubai, UAE, January 2026 — Complex, the definitive platform for youth culture and music lifestyle, announces its global expansion with the launch of Complex MENA in partnership with ITP Media Group.
Complex MENA is launching in the region as a social-first and video-led publisher covering Music, Style, Sneakers, Sports, Food, and Popular Culture, bringing Complex’s leading global content franchises together with new, regional originals, limited edition merchandise, a collectible print magazine, and game-changing cultural events.
Complex MENA arrives at a time when the region’s music, style, sports, and creative communities are moving with real momentum. The launch creates a new space where the creators, writers, athletes, fans, and cultural moments live side by side, grounded in context, not just coverage. All with the same energy found in Egypt and Lebanon’s entertainment production, the UAE’s fashion, style, and retail scenes, and the sports cultures of Saudi Arabia and North Africa.
Complex MENA will publish social and video content in both Arabic and English, embracing the linguistic diversity of the region, while reflecting its many dialects and lived voices. Alongside this, an English-language website will anchor long-form storytelling, reporting, and global-facing features.
A Regional Stage For Global Talent
At the heart of Complex MENA is a growing team of editors, writers, filmmakers, producers, and creators spread across the Middle East and North Africa and their respective diaspora — from Dubai and Riyadh to Cairo, Casablanca, Tunis, Amman, Beirut, Ramallah, London, and beyond.
Through dynamic video IPs, editorial storytelling, social curation, and community-first programming, Complex MENA will spotlight regional figures across music, film, sports, style and the digital world, capturing the subcultures and movements driving youth culture today.
As part of its rollout, Complex MENA will debut multiple new series in the region across TikTok, Instagram, Snap, and YouTube. GOAT Talk: Where Legends Name Legends will anchor the lineup, giving talent the space to narrate their personal story through the tracks, films, wins, memories, and cultural markers that shaped them.
Built for the Region. Connected to the World.
Complex MENA is designed as a meeting point between global storytelling and regional perspective. It connects MENA creators to the wider Complex universe, while building a year-round community of stories, meetups, creator networks, collab merch drops, and cultural moments that lead into the first-ever ComplexCon MENA.
"Complex MENA represents a new chapter for our youth culture – a place where the region can see itself clearly, loudly, and on its own terms. Our aim is to build with the community, create space for their stories, and amplify them globally."
— Maha ElNabawi, Head of Content, Complex MENA
ABOUT COMPLEX
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
About ITP Media Group
ITP Media Group is the Middle East’s largest media publisher, home to more than 80 leading brands across digital, print, video, and events.