Ferrari is officially stepping into its electric era, and it’s doing it with intention. The brand has unveiled early interior details and the name of its first fully electric SUV-style vehicle: the Ferrari Luce.
According to Car & Driver, the Luce was introduced during a San Francisco event held in collaboration with LoveFrom, the design firm founded by Jony Ive and Marc Newson.
Ferrari confirmed the two teams have been working closely for roughly five years, pairing LoveFrom’s product-driven design approach with the Ferrari Styling Centre led by Flavio Manzoni. The result is an interior that feels modern without losing Ferrari’s tactile DNA.
Inside, the Luce features a four-seat layout with slim, leather-wrapped bucket seats—noticeably different from the thicker, multi-bolster seating found in the Purosangue. Ferrari describes the cabin as a “single-volume” space, with hardware and software developed in tandem so that physical controls and digital interfaces work as a single system.
That philosophy shows up everywhere. Instead of relying heavily on touchscreens, the Luce emphasizes mechanical switches, glass buttons, and machined aluminum knobs. Ferrari said many of these analogue controls were tested with its own drivers to fine-tune both feel and sound, ensuring every click delivers intentional feedback.
Materials were also a major focus. High-wear areas use Corning Gorilla Glass, while structural and control components are made from precision-machined, 100% recycled aluminum. Ferrari noted that it took months to develop a custom glass composition that met safety standards while maintaining clarity and a premium feel.
The steering wheel references classic Ferrari designs, built from 19 CNC-machined parts and weighing about 400 grams less than a typical Ferrari wheel. Mounted to the steering column is a floating OLED binnacle that moves with the wheel, using overlapping displays developed with Samsung Display for readability at speed.
At the center of the cabin, a ball-and-socket control panel can rotate toward either the driver or the passenger. It houses a multi-function display that can serve as a clock, chronograph, compass, or launch-control readout. Even the glass key feels deliberate, featuring an E Ink display that only draws power when its image changes.