Life

'67' Named Dictionary.com's Word of the Year After Bizarre Meme Craze

The bizarre meme took off after Skrilla's song "Doot Doot" went viral on TikTok.

An open book with a magnifying glass resting on it, highlighting the text. The book is on a wooden surface.
Image via Boonchai Wedmakawand/Getty Images

Skrilla's viral hit "Doot Doot" has earned recognition from Dictionary.com after the website named the bizarre "6-7" meme its word of the year.

Every year, the publication names its word of the year from a short list of nominees that highlight how language evolves through popular culture.

"67," the meme that exploded in popularity in recent months, has been crowned the word of the year of 2025 thanks to its rapid ascent in search engine results.

"Searches for '67' experienced a dramatic rise beginning in the summer of 2025. Since June, those searches have increased more than sixfold, and so far the surge shows no signs of stopping," Dictionary.com wrote in its announcement.

"Most other two-digit numbers had no meaningful trend over that period, implying that there is something special about '67.'"

The meme can be traced back to Skrilla's "Doot Doot," which was featured in countless viral clips utilizing its ubiquitous hook. Many clips in January this year also featured 6’7” Charlotte Hornet LaMello Ball moving on the basketball court.

The song was later reissued as part of the deluxe edition of Skrilla's Zombie Love Kensington Paradise.

Skrilla said "67" can mean what anyone wants it to mean, even if he has his own definition.

“For me, it's just ‘negative to positive,'" he explained. "It helped me turn from a negative person to a positive person.”

Dictionary.com, however, suggested that it could mean "so-so," or "maybe this, maybe that." Others have just been using it to reply to any question or statement their way, seemingly to deliberately frustrate older generations.

Other words that were short-listed for Word of the Year include "kiss cam" and "tradwife."

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