With the World Cup getting underway on June 11, the biggest tournament of the most popular sport on the globe is almost here. And Fanatics Markets, the rising star in the prediction markets world, is set to make a huge splash on the beautiful game’s grandest stage.
Fanatics Markets has partnered with ADI Predictstreet, the Official Prediction Market Partner of FIFA World Cup 2026, to unveil an interactive World Cup hub for fans to experience throughout the tournament.
The co-branded Fanatics Markets and ADI Predictstreet World Cup Hub offers fans expanded global soccer prediction markets alongside tournament news, official player data, and in-app content designed to enhance the World Cup trading experience.
“This partnership with ADI Predictstreet unlocks things for [Fanatics Markets],” said President of Fanatics Markets Zeeshan Feroz in an interview with Complex Bets. “The World Cup will be when we first show up in a big way. We’ve created an interactive World Cup hub, which is designed to consolidate everything that we think that sports fans would look for when they’re following their favorite team or the day’s updates.”
Fanatics Markets has also announced a revolutionary new loyalty program that allows people to fully take advantage of what the Fanatics ecosystem has to offer, with the introduction of Fanatics ONE and FanCash. Every trade that a user makes at Fanatics Markets can earn rewards.
The Fanatics ecosystem is truly what separates Fanatics Markets from the prediction markets competition.
For example, if you place a trade on a particular World Cup player to score a goal during a World Cup game, you can earn FanCash.
With that FanCash you can do multiple things. You can use that FanCash to buy a collectible of that same player that you placed a trade on. You can use that FanCash to buy a ticket to go see that player in action. You can use that FanCash to buy a team jersey of that player. And, theoretically, you could even meet that player at something like FanaticsFest.
“This is the first time we’re starting to leverage the Fanatics ecosystem, which is our loyalty program, FanCash … also Fanatics One, which allows people to accumulate points to move up tiers to get access to benefits,” Feroz said. “It really is the coming-together of a lot of the hard work that our teams have been doing the past six months into a product that’s starting to sparkle, that’s starting to deliver good value to our customers. So I’m excited. I’m very excited.”
Fanatics Markets has seen tremendous interest in its “combos” feature, which it launched in April. With combos, users can combine multiple individual predictions into a single contract. It is essentially a parlay, but in the predictions markets space.
“Combos was one of our most requested products,” Feroz said. “We’ve been developing it for a while. It’s something that is now showing real traction in the market … it’s now exceeding expectations in how much interest there is with them.”
Fanatics Markets customers will also be able to experience FanViz during the World Cup. FanViz is a live trading experience that allows users to watch every play unfold with real-time visualizations, play-by-play updates, and comprehensive game stats, all in one place. It was designed by the Fanatics Markets team to help customers make faster, smarter decisions with the most up-to-date game information as the action happens.
The growth of Fanatics Markets
Fanatics Markets launched on Dec. 3, 2025 with Feroz leading the way. Feroz is a globally recognized fintech and crypto executive with over 15 years of leadership experience scaling regulated financial infrastructure, building high-growth digital products, and leading cross-functional teams in both startups and large-scale organizations.
“It’s been a journey. It’s been a fun journey,” Feroz said of the launch of Fanatics Markets and where the platform stands today. “There’s been lots and lots of learning. The thing that I find the most fun about being in a space that’s as nascent as [predictions markets] is you get to create, you get to participate in creating the industry while also building the product. So we come at it from a different angle in—we’ve obviously got [Fanatics Sportsbook] and we’ve got the entire Fanatics ecosystem. Our lense, our view on this has been about building something which is very sports-centered. It’s very much about the fan experience.
“It’s, How do we leverage [Fanatics Markets] as an additional offering to add value to our existing customer base?’ In the last six-ish months now, the app has transformed. It’s gone from what was a very simple product that we put out the door, to what it is today. We’ve expanded with everything from the sports that are offered, from the types of products that are offered. We’ve got combos. We’ve evolved the app’s user experience. We’ve got things like visualizations that make the app a lot more interactive. We’ve got play-by-play that people can follow their favorite matches and games on. So the app has evolved significantly in the last six months. We’ve all mostly been buried in a hole building away. And to be honest with you, there’s still a long way for us to go in terms of where we think this is going to land. I don’t think anyone has quite figured out what the end state of this industry is going to be, just simply because it’s so new. Everyone still hasn’t figured out the ultimate customer needs, and we’re learning those on a daily basis.”
Prior to joining Fanatics, Feroz was the CEO of Coinbase UK and EU, and was instrumental in expanding Coinbase into over 100 international markets and establishing two regulated e-money institutions in the UK and Ireland. The transition from the crypto world to the predictions markets industry was not a difficult one for Feroz, as he explains that there are so many similarities.
“If you look at the beginnings of prediction markets, if you look at one of the two incumbents—they’re based in crypto infrastructure,” Feroz said. “I think the ultimate evolution of prediction markets … it overlaps … it benefits from underlying crypto infrastructure. Whether it’s from a transparency point of view, whether it’s from a contract point of view, whether it’s from a funding point of view, it is something that has a lot of overlap with crypto.
“Over the years I’ve built lots of regulated businesses, leveraging existing financial services frameworks in the crypto space. [Prediction markets] is another flavor, essentially, of leveraging existing financial service licenses to develop something new in the space.”
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