Complex has joined forces with Fanatics to create a new sports betting and trading content platform titled, Complex Bets. This powerful partnership launches today, and will connect sports, culture, and fandom through interactive storytelling and original programming. This roll-out will feature a new content vertical, social handles, original shows, and participation-driven formats that bring fans deeper into the moments that define sports.
There are now more ways than ever for fans to engage with teams and players, and Complex Bets promises to take that engagement to the next level. It will do so by combining die-hard sports fandom and the impact of pop culture moments, with the vivacity of new sports betting and prediction markets. The innovative platform will be a leader in the daily social media conversation surrounding sports betting and its ever-changing culture.
Complex Bets is also extremely excited to showcase a wide range of sports storytelling formats powered by Fanatics Sportsbook and Fanatics Markets data and insights. This will kick off with the premieres of a weekly long-form YouTube show hosted by West Wilson, and Complex on the Scene hosted by Emmy Award-winning sports journalist, Julia “Juju” Adams. Programming will include player and team performance storytelling, matchup-driven analysis, milestone highlights, and contextual narratives that bring sports moments to life with shareable participation formats including trivia, prediction challenges, and interactive matchup experiences designed to deepen fan engagement.
Weekly long-form YouTube show hosted by West Wilson: Complex Bets’ weekly long-form YouTube show — that will highlight the biggest conversations in sports betting and gaming — will be hosted by Complex’s West Wilson. Wilson is a social and editorial producer at Complex and was the breakout star in Season 8 of Bravo’s Summer House.
Complex On The Scene: Complex Bets will be everywhere the action is as Complex’s Julia “JuJu” Adams, the expert voice when it comes to the fusion of sports and fashion, hosts this fast-paced social series.
“Complex has always focused on the cultural energy that surrounds sports,” said Aaron Levant, CEO of Complex. “Through our partnership with Fanatics, we’re building a platform that brings fans into the moments that matter, combining storytelling, participation, and community in a way that reflects how sports actually live within culture. With a successful track record of collaborating on some of the biggest merchandise drops with Fanatics, we look forward to bringing Complex’s extensive reach and audience into prediction markets and the culture that surrounds it.”
The content focus will be on major sports leagues like the NFL, NBA, MLB, NHL, UFC and college football. Complex Bets will also feature boatloads of content surrounding the World Cup this summer.
"Complex is one of the most culturally fluent brands in the world, and this partnership reflects where sports betting and trading is headed: beyond odds and into the conversations fans are already having. The current category is built around statistics and strategy, but fans experience sports through culture, community, and the moments that transcend the scoreboard. Complex Bets gives us a platform to show up in that space in a way that's authentic to both brands. Together, we're building something that meets fans where they actually live and expands what a sportsbook can be," said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
Complex is the industry leader in sports culture, entertainment news, internet culture, sneakers, style and streetwear.
Fanatics Betting and Gaming launched in 2021, led by its innovative sports betting app - Fanatics Sportsbook. Fanatics also has a casino app that is currently available in Michigan, New Jersey, Pennsylvania and West Virginia.