Frankie de la Cretaz

There's more money and interest in the WNBA than ever before, but not all players are benefiting equally when it comes to brand deals. "When it comes to the more masculine-presenting women of our league—we're left out all the time," said one player.

Jonquel Jones has done it all, but has found new measures of success as she and the New York Liberty chase their first ever WNBA championship.